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Upcoming cycle:
01.06 - 30.06.2022 Online

Become a Certified Customer Experience Success Partner

✔ Go in-depth and reach the expert level in using SALESmanago features

✔ Learn how to integrate CDP in client’s MarTech stack

✔ Learn how to successfully implement advanced campaigns and become a full scale user of SALESmanago



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Count until 01.06.2022
€ 999

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Why you should consider this opportunity?

Discover the best eCommerce strategies and outstanding Marketing Automation processes for the leading market segments


Obtain knowledge on how to properly plan Marketing Automation strategies
(prioritizing, scheduling, deadline setting)

Learn how to achieve fast results and improve long-term KPI’s


Master your skills in managing the whole customer journey from scratch

Learn how to get the most out of the SALESmanago CDP & Marketing Automation platform


Get inspired by the best implementation use cases for different industries

Get familiar with the common challenges in creating Marketing Automation campaigns based on the experience of other companies from the same industry


Find out what results your customers can achieve by using specific Marketing Automation tactics

Discover success stories of other companies and boost your strategies using their experience


The training is provided by our most experienced Marketing Automation specialists

Our program

Part 1
Part 2
Part 3
Part 4
Part 5

Customer Data Platform and Marketing Automation

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01.06.2022
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9:00 - 10:30
Introduction & SALESmanago Overview
Scope of training:
  • MarTech Landscape
  • CDP
  • First, Zero and Third Party Data
  • SALESmanago Platform Overview
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06.06.2022
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9:00 - 10:45
360 User Profile: Data Gathering, Segmentation, Customer Lifecycle Management & AI Predictions
Scope of training:
  • 360° Customer Profile
  • Artificial Intelligence in CDP
  • Customer Segmentation
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08.06.2022
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9:00 - 11:00
Marketing Automation capabilities
Scope of training:
  • Marketing Automation Strategies
  • Command Center
  • Omnichannel Workflows
  • Automation Processes
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10.06.2022
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10:00 - 10:45
Q&A session & Partner’s business cases workshop
     
     
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10.06.2022
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10:45 - 11:15
Exam - Part I

Anonymous Visitors Conversion, Customer Experience & Personalization

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13.06.2022
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9:00 - 11:45
Lead Generation tools and techniques
Scope of training:
  • Personalization in contact forms
  • Best Practices and Case Studies
How to Master Customer Experience - best solutions for the Website Personalization usage
Scope of training:
  • Recommendation frames
  • Social proof
  • Personal Shopping Inbox
  • Personalized banners
  • Website automation
  • CX Growth Hacks
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15.06.2022
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9:00 - 11:30
Product recommendations from the scratch
Scope of training:
  • Recommendation algorithms
  • Configuration and Implementation
Onsite communication via Live Chat
Scope of training:
  • Configuration and Implementation
  • Analytics
  • Chat bot
  • Best Practices
Customer Loyalty Management
Scope of training:
  • Integration and Configuration
  • Management Tips
  • Omnichannel Implementation
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17.06.2022
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10:00 - 10:45
Q&A session & Partner’s business cases workshop
     
     
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17.06.2022
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10:45 - 11:15
Exam - Part II

Omnichannel Experience Execution & Optimization

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20.06.2022
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9:00 - 10:45
Email Marketing
Scope of training:
  • Email infrastructure
  • Deliverability
  • Reputation Management
  • Designing templates & Personalization Capabilities
  • Analytics
  • Database hygiene
Web Push
Scope of training:
  • Types of Web Push notifications
  • Dynamic offers
  • Codeless Implementation
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22.06.2022
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9:00 - 11:00
Mobile Marketing
Scope of training:
  • Gateway Integration
  • Whatsapp and Viber messages
  • SALESmanago Mobile
  • Cross-device Marketing
Social media and Ad networks
Scope of training:
  • Facebook and Google Ads Integration
  • Managing Custom Audiences
Analytics & Optimization
Scope of training:
  • Revenue Attribution
  • Custom Dashboards configuration
  • A/B/X Testing
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23.06.2022
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9:00 - 11:30
Most advanced On-site features for improving CX
Scope of training:
  • AI Visual Product Search and Recommendations
  • Search Engine Turbocharger
  • AI Voice Search
How to build successful eCommerce campaigns in CDP
Scope of training:
  • Advanced Multi-channel Workflow Campaigns,
  • eCommerce best practises
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24.06.2022
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10:00 - 10:45
Q&A session & Partner’s business cases workshop
     
     
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24.06.2022
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10:45 - 11:15
Exam - Part III

Customer Service: Success, Support & Onboarding

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27.06.2022
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9:00 - 11:30
CDP integration process
Scope of training:
  • Tracking Code Implementation
  • Integration with the external platforms
  • Transactional Data Integration
How to plan and execute a successful migration process
Scope of training:
  • Data synchronization within Customer’s MarTech stack
  • Scope of customer data
  • Proper data mapping with SALESmanago
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27.06.2022
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12:00 - 13:00
How to effectively onboard new customers in SALESmanago
Scope of training:
  • Onboarding schedule
  • Customer Success vs Customer Support roles

Flavours for the finalization: custom solutions & best tips for the partners

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29.06.2022
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9:00 - 10:00
Overview of the custom solutions
Scope of training:
  • Custom IT Developments & Custom Integrations
  • Q&A
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29.06.2022
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10:00 - 11:00
Case studies review and main assumptions of the successful Marketing Automation
Scope of training:
  • Effective Marketing Automation Campaign Assumptions
  • Preparation of the Strategy Plan
  • Case Studies for Different Industries
  • Q&A
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30.06.2022
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10:00 - 10:45
Q&A session & Partner’s business cases workshop
     
     
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30.06.2022
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10:45 - 11:15
Exam - Part IV

Trainers

Michał Andruszków

Michał Andruszków

Strategic Marketing Automation Consultant, SALESmanago

He works directly with the biggest clients of SALESmanago from Poland and abroad in the process of creating and implementing marketing strategies adapted to various industries. He has successfully introduced marketing automation for Oponeo.pl, Gatta, Inpost, Lotelita and other companies. He is also involved in training in Marketing Automation - he has over a hundred trained specialists from countries such as: Poland, Germany, the Czech Republic, Croatia, Lithuania, the Netherlands, Switzerland, Sweden and the United Kingdom.

Anna Machay

Anna Machay

Senior Marketing Automation Specialist, SALESmanago

Leading young talent of SALESmanago, with a thirst for knowledge, transferring her expertise to assure her projects' success. Anna specializes in managing key accounts across the United Kingdom, USA, Germany, to name a few. Creating strategic development plans for the delivery of true marketing automation and reaching customer's goals, she's always on the lookout for a challenge.

Tatiana Sapel

Tatiana Sapel

Senior Marketing Automation Specialist, SALESmanago

Professional Project Manager, currently supporting the world’s biggest brands. She is characterized by efficiency and conscientious hard work tailored at achieving the benefits desired by her clients. She successfully tackles every challenge with her vast knowledge, experience and thoughtful approach.

About SALESmanago

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

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SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.

The company is based in Kraków, Poland and employs 350 highly experienced consultants, data scientists and engineers.

SALESmanago works internationally via an extensive network
of over 1000 reselling partners.