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Upcoming cycle:
15.05 - 13.06.2023 Online

Become a Certified Customer Experience Success Partner

✔ Go in-depth and reach the expert level in using SALESmanago features

✔ Learn how to integrate CDP in client’s MarTech stack

✔ Learn how to successfully implement advanced campaigns and become a full scale user of SALESmanago



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Count until 15.05.2023
€ 999

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Why you should consider this opportunity?

Discover the best eCommerce strategies and outstanding Marketing Automation processes for the leading market segments

Learn how to achieve fast results and improve long-term KPI’s

Master your skills in managing the whole customer journey from scratch

Learn how to get the most out of the SALESmanago CDP & Marketing Automation platform

Get inspired by the best implementation use cases for different industries

Find out what results your customers can achieve by using specific Marketing Automation tactics

Our program

Part 1
Part 2
Part 3
Part 4
Part 5

Customer Data Platform and Marketing Automation

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15.05.2023
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9:00 - 10:30
Introduction & SALESmanago Overview
Scope of training:
  • What is CDP and Marketing Automation?
  • First, Zero and Third Party Data - definition and usage specifications
  • What industries use CDP?
  • What are the main goals of using CDP and what results we can get
  • SALESmanago Platform Overview
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17.05.2023
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9:00 - 10:30
Data Gathering and Storage & Customer Segmentation
Scope of training:
  • 360° Customer Profile
    • Behavioral tracking - how it works?
    • How to build 360° view - integration in a nutshell
    • Contact card - detailed scope of data
  • Customer Segmentation: best practices in different industries and types of segmentation
    • Behavioral
    • Transactional
    • Dynamic
    • RFM
    • Hyper Segmentation Center
    • Predictive Analytics
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17.05.2023
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10:30 - 11:15
Customer Preference Center: advanced data collection
Scope of training:
  • Learn how to introduce complete zero-party data collection and management suite in one place
  • Build stronger, more meaningful relationships with your customers
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18.05.2023
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15:00 - 16:00
Q&A session & Partner’s business cases workshop
     
     
Exam - Part I

Anonymous Visitors Conversion, Customer Experience & Personalization

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22.05.2023
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9:00 - 10:00
Lead Generation tools and techniques
Scope of training:
  • What is Lead Generation?
  • Integration of own contact forms
  • Using personalization in forms, popups and landing pages
  • Lead generation best practices and case studies
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22.05.2023
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10:00 - 11:30
How to Master Customer Experience - best solutions for the Website Personalization usage
Scope of training:
  • Real-time onsite personalization tools
    • Recommendation frames
    • Social proof
    • Personal Shopping Inbox
    • Personalized banners
    • Website automation
  • On-site Customer Experience growth hacks
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24.05.2023
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9:00 - 10:00
Product recommendations from the scratch
Scope of training:
  • Consistency of recommendations in multiple channels
  • Types of recommendation algorithms (product based, 1-to-1, and AI)
  • Implementation methods
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24.05.2023
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10:00 - 11:00
Onsite communication via Live Chat
Scope of training:
  • Personalization and automation in Live Chat
  • How to be more effective in customer service using the Live Chat
  • How to interpret Live Chat analytics
  • Chat bot
  • Best Live Chat practices used by SALESmanago
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25.05.2023
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15:00 - 16:00
Q&A session & Partner’s business cases workshop
     
     
Exam - Part II

Omnichannel Experience Execution & Optimization

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29.05.2023
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9:00 - 10:30
Email Marketing
Scope of training:
  • Email infrastructure, deliverability and reputation management
  • Designing templates & personalization capabilities (AI features in the Email Design Studio)
  • Newsletter campaign planning
  • Analytics
  • Improving the database hygiene
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29.05.2023
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10:30 - 11:30
Web Push
Scope of training:
  • Reaching out to anonymous and identified customers
  • Codeless implementation of multi-language native or graphic consent forms
  • Types of Web Push notifications
  • Dynamic offers and automation
  • Why are web push notifications an important addition to your campaigns?
Coffee break
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29.05.2023
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11:45 - 12:45
Mobile Marketing
Scope of training:
  • Setting up gateway integrations
  • Using text, Whatsapp and Viber messages
  • SALESmanago Mobile - mobile app behavior tracking and push and inApp communication
  • Utilizing complex cross-device marketing - top use cases
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29.05.2023
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12:45 - 13:15
Social media and Ad networks
Scope of training:
  • Integrating Facebook and Google
  • Scheduling posts
  • Managing Custom Audiences
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31.05.2023
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9:00 - 10:30
How to build successful eCommerce campaigns in CDP
Scope of training:
  • Creation of advanced workflow campaigns
  • Configuring multi-channel campaigns using all SALESmanago functionalities
  • eCommerce best practises and case studies
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31.05.2023
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10:30 - 11:15
Analytics & Optimization
Scope of training:
  • Revenue Attribution
  • Custom Dashboards configuration
  • A/B/X Testing
Coffee break
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31.05.2023
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11:30 - 12:30
Customer Loyalty Management
Scope of training:
  • Loyalty program for eCommerce
  • Customization of the rules of the loyalty program
  • Rewards assignation and integration
  • How to build a consistent loyalty program experience across different channels?
  • Tips for successful Loyalty Program maintenance
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31.05.2023
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12:30 - 13:30
Overview of the custom solutions
Scope of training:
  • Dedicated implementations - possibilities
  • Custom IT Developments & Custom Integrations
  • Best custom solution inspirations
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01.06.2023
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15:00 - 16:00
Q&A session & Partner’s business cases workshop
     
     
Exam - Part III

Initial Configuration Steps & Strategy Planning

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05.06.2023
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9:00 - 10:00
CDP integration process
Scope of training:
  • What must be done in order to start tracking contacts?
  • Integration between an external platform and SALESmanago
  • Way of sending transaction data to SALESmanago
  • Configurations required for effective email delivery
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05.06.2023
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10:30 - 11:00
How to plan and execute a successful migration process
Scope of training:
  • Data synchronization within Customer’s MarTech stack
  • Scope of customer data
  • Proper data mapping with SALESmanago
  • Understanding use cases for different data types
Coffee break
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05.06.2023
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11:15 - 12:15
SALESmanago Strategic Vision: Revealing the Roadmap for Success
Scope of training:
  • Introduction to SALESmanago's Strategic Vision
  • Key Milestones: Reflecting on Past Achievements
  • Unveiling the Future: Our Roadmap for Success
  • Aligning with Customer Needs: Enhancing User Experience
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07.06.2023
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9:00 - 10:30
Use cases review and main assumptions of the successful Marketing Automation
Scope of training:
  • Guide on how to prepare a strategy plan for the customer
  • How to create an effective marketing automation campaign?
  • Overview of the case studies for different industries

Core Knowledge for Efficient Customer Prosperity and Growth

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12.06.2023
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10:00 - 11:00
Introduction to the Customer Success Ecosystem
Scope of training:
  • What is Customer Success and how to reach it?
  • SALESmanago Customer Journey vision
  • CS structure and most important touchpoints
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12.06.2023
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11:00 - 12:00
Key Principles for Successful Cooperation between the Partner and Customer Success
Scope of training:
  • Partner's role in the process from the initial customer acquisition
  • Establishing efficient method and terms of cooperation
  • CSM & Partner: how to harmoniously foster customer prosperity
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13.06.2023
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15:00 - 16:00
Q&A session & Partner’s business cases workshop
     
     
Exam - Part IV

About SALESmanago

SALESmanago is the only no-code, AI driven CDXP (all in One Customer Data Platform & Customer Experience Platform) used by 3000+ midmarket and large Enterprises in 50 countries including Starbucks, Vodafone, Lacoste, New Balance, Victoria’s Secret and many other global brands. Financial Times ranks SALESmanago as the fastest growing marketing automation platform in Europe.

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SALESmanago is harnessing the full power of first- and zero-party data, combining advanced analytics and AI Hyperpersonalization to deliver highly configurable personalized experiences, across a comprehensive range of natively built and integrated marketing execution channels.

The company is based in Kraków, Poland and employs 350 highly experienced consultants, data scientists and engineers.

SALESmanago works internationally via an extensive network
of over 1000 reselling partners.